Alice Zhong is the VP of operations at Pearl Financial Services.She wants to measure customer satisfaction after a new website and other changes were introduced a few months ago.For this purpose,she instructs her staff to prepare a questionnaire and send it to the first 200 clients in their alphabetical list of active clients.This is an example of ______.
A) simple random sample
B) systematic sample
C) convenience sample
D) stratified sample
E) cluster sample

Question

Quizplus · Accepted Answer

This is an example of a convenience sample because the clients are chosen based on their availability and ease of access rather than randomly selecting from the entire population or a specific stratum. This method may lead to biases as certain types of clients may be more likely to respond to the questionnaire.

Alice Zhong Is the VP of Operations at Pearl Financial