Determining what consumer attitudes are with regard to a particular product and its advertising would be part of the _________ function in marketing research.

Question

Quizplus · Accepted Answer

The descriptive function in marketing research involves gathering and describing data about a particular topic or issue, such as consumer attitudes towards a product and its advertising. This type of research aims to provide a comprehensive understanding of the current situation, rather than making predictions or offering solutions (which would fall under the predictive and diagnostic functions, respectively). Therefore, option A is the correct choice.

Determining What Consumer Attitudes Are with Regard to a Particular