A producer of toys for small children asks a marketing research firm to conduct a survey to determine what percentage of the households in a region have children under 6 years of age.The marketing research firm should probably decline the project because of which of the following?

Question

Quizplus · Accepted Answer

The marketing research firm should decline the project because the decision-making information already exists. It is a well-known demographic statistic that can be found through government data or market research studies that have already been conducted. Therefore, the costs of conducting new research would outweigh the benefits.

A Producer of Toys for Small Children Asks a Marketing