The recent emphasis on customer satisfaction research by many companies relies on the notion that customer satisfaction is closely linked with ___________.

Question

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Customer loyalty is the concept that if customers are satisfied with a company's products or services, they are more likely to continue doing business with that company in the future. Therefore, by measuring and improving customer satisfaction, companies can increase customer loyalty and reduce customer defection or complaints. Value consciousness is also important, but the question is asking specifically about the link between customer satisfaction and another concept.

The Recent Emphasis on Customer Satisfaction Research by Many Companies