An advertiser recently learned that over 50% of their target market regularly uses text messaging.This is an example of monitoring the ____________ environment.

Question

Quizplus · Accepted Answer

The fact that over 50% of the target market regularly uses text messaging is a trend in the external environment, specifically in the area of technology and communication channels. This information is important for the advertiser to consider when developing their marketing strategy to effectively reach and engage their target audience.  Monitoring the external environment is essential for businesses to identify and respond to changes and trends that may impact their operations and success.

An Advertiser Recently Learned That Over 50% of Their Target