Which of the following best describes the executive summary?
A)a report only for top executives to ensure secrecy
B)a thorough synopsis of the project which explains how the research was done,outlines objectives,and highlights results
C)a detailed report including all technical information regarding the project
D)a presentation to top executives of the marketing researcher's client
E)none of the above

Question

Quizplus · Accepted Answer

The executive summary is a brief summary of the project that includes information on the research method, objectives, and results. It is usually intended for busy executives who do not have time to read through the entire report. It aims to provide an overview of the project and its findings in a concise and easy-to-understand manner. Option A, C, and D are incorrect because the executive summary is not created for secrecy, does not contain technical details, and is not presented to the marketing researcher's client.

Which of the Following Best Describes the Executive Summary