Which of the following was perceived as the most important interpersonal factor between marketing research suppliers and users?

Question

Quizplus · Accepted Answer

In many studies, the perceived integrity of the researcher has been shown to be the most critical interpersonal factor between marketing research suppliers and users. The user must believe that the supplier is honest and will not misrepresent findings or provide inadequate data. The other factors mentioned are also important, but perceived integrity is often the most crucial.

Which of the Following Was Perceived as the Most Important