When watching an infomercial offering the latest and greatest in laundry soap products the pitchman continually asks how much you'd be willing to pay,but immediately after telling you the price he yells,"Plus,if you act now,we'll double your order absolutely free!" This is a classic example of the _____________ technique.

Question

Quizplus · Accepted Answer

The pitchman is using the "that's-not-all" technique, which involves presenting an initial offer and then adding extra bonuses or incentives to make the offer seem more appealing. This is done to create a sense of urgency and make the viewer feel like they are getting a better deal. In this case, the pitchman is doubling the order for free, which makes the offer more enticing.

When Watching an Infomercial Offering the Latest and Greatest in Laundry