MiO,brought the Kraft Heinz Company many new awards including the 2011 Walmart Innovation of the Year Award and the 2012 Gold Medal Edison Innovation Award.What kind of innovation did MiO represent?

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Kraft Heinz called MiO one of the most successful new product introductions in its history. Kraft also received a number of innovation awards with MiO, including a Walmart Innovation of the Year Award in 2011 and a Gold Medal Edison Innovation Award in 2012. With the commercial and critical success of MiO, it is not surprising to see a number of imitative products, such as Dasani Drops and Powerade Drops by Coke, Hawaiian Punch and Crush Drops from Dr. Pepper, and Aquafina Splash from Pepsi. But MiO continues to be the market leader.

MiO,brought the Kraft Heinz Company Many New Awards Including the 2011