Michael Lazaridis got the idea for a wireless email device that led him to found Research in Motion,now called BlackBerry,from a conference he attended.At the conference,a speaker was discussing a wireless system Coca-Cola was using that allowed vending machines to send a signal when they needed refilling.Lazaridis saw the opportunity to use the same concept with email communications,and the idea for the smartphone was hatched.This is an example of which innovator DNA trait?
A) experimenting
B) associating
C) observing
D) networking

Question

Quizplus · Accepted Answer

Innovators develop broad personal networks. They use this diverse set of individuals to find and test radical ideas. This can be done by developing a diverse set of friends. It can also be done by attending idea conferences where individuals from a broad set of backgrounds come together to share their perspectives and ideas, such as the Technology, Entertainment, and Design (TED) Conference or the Aspen Ideas Festival.

Michael Lazaridis Got the Idea for a Wireless Email Device