Project ________ involves justifying whether an opportunity is attractive in the marketplace; project ________ involves evaluating the strategic and economic impact of a new venture.
A) impetus; definition
B) definition; impetus
C) reward; development
D) development; focus

Question

Quizplus · Accepted Answer

In the project definition stage, an opportunity has to be justified in terms of its attractiveness in the marketplace and how well it fits with the other strategic objectives of the corporation. For a project to gain impetus, its strategic and economic impact must be supported by senior managers who have experience with similar projects. It then becomes an embryonic business with its own organization and budget.

Project ________ Involves Justifying Whether an Opportunity Is Attractive in the Marketplace;