According to research described in the Focus on Neuroscience box, "Brain Reward When Making Eye Contact with Attractive People," there is significantly increased activity in both the orbital frontal cortex and the amygdala when the attractive person's eye gaze is shifted away from the viewer (the non-eye-contact condition).

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The research actually shows increased activity in the orbital frontal cortex and the amygdala when making eye contact with attractive people, not when the attractive person's gaze is shifted away. This suggests that direct eye contact with someone perceived as attractive is more rewarding and engaging to the brain.

According to Research Described in the Focus on Neuroscience Box