In the fMRI study discussed in the Focus on Neuroscience box, "Brain Reward When Making Eye Contact with Attractive People," researchers found that when we make direct eye contact with an attractive person activity levels in a brain area called the ventral striatum decrease.

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In the fMRI study discussed in the Focus on Neuroscience box, researchers found that when we make direct eye contact with an attractive person activity levels in the ventral striatum increase, suggesting a reward response.

In the FMRI Study Discussed in the Focus on Neuroscience