According to the fMRI study described in the Focus on Neuroscience box, "Brain Reward When Making Eye Contact with Attractive People," if we see an attractive person but cannot make eye contact with the person, there is decreased activity in a brain area called the ventral striatum.

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The fMRI study found that when participants saw an attractive person but could not make eye contact, there was decreased activity in the ventral striatum, which is a brain area involved in reward processing. This suggests that making eye contact with attractive people is a rewarding experience for the brain.

According to the FMRI Study Described in the Focus on Neuroscience