Before Jackie left for college, she told her friend Lisa that she thought sororities were filled with snobs and that she would never consider joining one. But during Jackie's first week on campus, she was approached by a sorority member who invited her to a social function and encouraged her to pledge. After Jackie attended the party, she told Lisa, "Sororities do a lot of good things for the community. They're really service organizations." Jackie's change in attitude to match her behavior reflects which of the following concepts?

Question

Quizplus · Accepted Answer

Jackie's change in attitude towards sororities reflects cognitive dissonance, which is a discomfort or mental stress experienced by a person who holds two or more contradictory beliefs or values, or experiences inconsistency between beliefs and behavior. In this case, Jackie held the belief that sororities were snobbish and did not align with her values, but her behaviour of attending the party and learning about the service aspect of sororities created a conflict within her which she resolved by changing her attitude towards sororities.

Before Jackie Left for College, She Told Her Friend Lisa