Roger was not sure which of two candidates to vote for in the race for mayor. However, after he cast his vote, he felt much more confident that he had made the correct choice. The change in the strength of Roger's attitude about the candidate he voted for is probably the result of:

Question

Quizplus · Accepted Answer

Roger's change in attitude after casting his vote is likely due to cognitive dissonance, which refers to the discomfort people feel when they hold contradictory beliefs or values. In this case, Roger may have experienced cognitive dissonance before casting his vote because he was unsure which candidate to choose. After making a decision (voting for one candidate), he may have felt more confident in his choice in order to reduce the discomfort of cognitive dissonance. This change in attitude is a common response to cognitive dissonance.

Roger Was Not Sure Which of Two Candidates to Vote