Randall argues that media consumers are programmed to buy,eat,dress and vote in ways that suit those who control the mass media.What school of thought has Randall adopted?
A) media determinism
B) media imperialism
C) media voluntarism
D) media constructionism

Question

Quizplus · Accepted Answer

Randall's argument suggests that the mass media has a deterministic effect on consumer behavior, meaning that our actions are essentially predetermined by the media messages we receive. This aligns with the media determinism school of thought. Media imperialism suggests that media from powerful nations dominate the world, media voluntarism emphasizes individual choice in media consumption, and media constructionism argues that people actively create their own interpretations of media messages.

Randall Argues That Media Consumers Are Programmed to Buy,eat,dress and Vote