Which of the following is NOT a major form of decoding that is used by audience members when interpreting media messages?
A) They may accept the intended meaning.
B) They may reject the intended meaning.
C) They may negotiate the intended meaning.
D) They may misrepresent the intended meaning.

Question

Quizplus · Accepted Answer

Misrepresenting the intended meaning is not a major form of decoding, as it implies a complete distortion of the intended message rather than an alternative interpretation or negotiation of meaning. The other three options (accepting, rejecting, negotiating) are all common ways in which audience members interpret media messages.

Which of the Following Is NOT a Major Form of Decoding