Question 1

What is bottom-up surveillance on social media and how does it impact individuals?

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Question 2

What is the political economy of the media? What are some of the consequences of the political economy of the media?

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Question 3

Do media reflect reality (exactly or distortedly)or do they construct it in the first place? Discuss within the context of media representations and interpretive frames.

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Question 4

List three benefits of social media and discuss.

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Question 5

Consider the following headlines: "If anyone's insulted the voters,it's Mayor Rob Ford" and "Toronto Mayor vows to fight tooth and nail to keep job." According to sociologists,which term best chracterizes these headlines?

Accepted Answer

The term that best characterizes these headlines is framing. Framing refers to the way that media outlets choose to present and interpret information, including the use of headlines to shape readers' perceptions of a story. In this case, the headlines are framing Mayor Rob Ford in a particular way - as someone who has insulted voters and is fighting to keep his job. The use of these particular frames can influence how readers think about and interpret the news.

Question 6

Compare and contrast Harold Innis's concepts of time-biased media and space-biased media.

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Question 7

"Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication" (Marshall McLuhan).Discuss McLuhan's assertion within the context of the impact social media is having on our society.

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Question 8

In her term paper on media,Daria focused on the ways private ownership affects what is communicated,and the ways it affects the exercise of power.What perspective has Daria adopted?

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Daria's focus on the ways private ownership affects communication and power reflects a political economy perspective on media, which examines the economic and political structures that shape media communication. This perspective emphasizes the role of ownership and control in shaping media content and the exercise of power in society. Cultural studies and reception analysis perspectives focus more on the meaning-making practices of audiences and the ways in which media texts are consumed and interpreted. The voluntaristic perspective emphasizes individual agency and choice in media consumption and production.

Question 9

Unequal access to the Internet and other forms of media technologies may be creating a digital divide.Describe the current situation and offer solutions.Explore the issue in light of the evidence provided in this chapter.

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Question 10

When asked how old she is,Ashley cryptically answers,"I was born the same year as the World Wide Web - how old does that make me?" What year would you need to know to calculate Ashley's age?

Accepted Answer

The World Wide Web was launched in 1989, so Ashley was born in 1989 or later. Choice D, 1989, is the only option that fits this criteria.

Question 11

In the propaganda model of the media put forward by Edward S.Herman and Noam Chomsky,what are their five main arguments?

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Question 12

In March 2015,CRTC chairman Jean-Pierre Blais announced that the regulator was cutting the quota for the ratio of Canadian programs that local TV stations must broadcast during the day from 55 per cent to zero,and the requirement during weekday prime time-6 p.m.to 11 p.m.-will remain at 50 per cent of programming.Why do you think this action was taken? What impact might this have on Canadian culture?

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Question 13

For his class presentation,Adam chose to research and report on the development of the first truly mass medium.What will he be discussing?

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The printing press is considered the first truly mass medium because it allowed for the mass production and distribution of printed materials such as books and newspapers, which had a profound impact on society and communication.

Question 14

List and discuss three drawbacks of social media.

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Question 15

According to Ipsos-Reid (2012),what Internet and social media activity have 90 percent of Canadian adults engaged in?

Accepted Answer

Reading online news was reported as an activity that 90 percent of Canadian adults engaged in according to Ipsos-Reid in 2012.

Question 16

What is a prosumer? Discuss,making connections to your personal experiences.

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Question 17

Applying for a job,paying your bills,or just chatting with friends - the odds are you will be using the Internet to do it.While many Canadians take surfing the net at home for granted - there are those who cannot afford to pay the $50 to $60 plus per month to do so and must rely on public institutions that offer computers with Internet access.Do you believe that the federal government should require Internet providers to offer broadband service for $10 a month for low-income people? Why or why not?

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Question 18

You have been hired by the Canadian government to provide advice on how to increase the content of Canadian culture on television programming in Canada.How would you describe the current situation to government officials and what solutions would you propose?

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Question 19

What is cultural imperialism? Explain how this relates to Canada.

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Question 20

What is top-down surveillance and what impact might it have on social media users?

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Quiz 6: Communication and Mass Media