A manager may deviate from the four pricing rules if a specific short-term objective is being targeted.

Question

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Managers may deviate from the four pricing rules if they have a specific short-term objective that they want to achieve. This can include increasing market share, liquidating inventory, or responding to competitor pricing. However, it is important to note that deviation from the pricing rules should be done with caution and with a full understanding of the potential long-term impact on the business.

A Manager May Deviate from the Four Pricing Rules If