The pricing objective of maximizing profits
A)has not been affected by other,more socially focused concerns.
B)is to be implemented under any and all circumstances.
C)has not always been considered the underlying objective of any pricing policy.
D)must be considered when determining the price needed to increase market share.

Question

Quizplus · Accepted Answer

Maximizing profits is a key consideration in pricing strategies, including when a company aims to increase its market share. By setting prices strategically, a company can attract more customers, thereby increasing its market share while also focusing on profit maximization. This involves balancing competitive pricing with the goal of maximizing returns.

The Pricing Objective of Maximizing Profits