Which of the following is true of an international marketer?
A) An international marketer faces the same macroenvironmental factors as a domestic marketer.
B) An international marketer and a domestic marketer are subject to a similar set of constraints.
C) An international marketer has to understand that basic marketing principles differ in different markets.
D) An international marketer needs to face conflicts resulting from different laws, cultures, and societies.

Question

Quizplus · Accepted Answer

An international marketer needs to face conflicts resulting from different laws, cultures, and societies. While many macroenvironmental factors may be similar, international marketers must also consider cultural norms, legal regulations, and social customs that may differ from country to country. Therefore, option D is the only true statement about an international marketer.

Which of the Following Is True of an International Marketer