Advances in technology have:
A) complicated the distribution channel thereby making distribution a lengthy process.
B) allowed firms to separate their activities by content and context.
C) enabled firms to operate in a marketplace rather than a market space.
D) made the procurement of raw materials an expensive process.

Question

Quizplus · Accepted Answer

Advances in technology have enabled firms to separate their activities by content (what is being offered, the product or service itself) and context (the circumstances or setting in which the product or service is offered, including delivery mechanisms, marketing strategies, etc.). This separation allows for more targeted strategies and efficient operations.

Advances in Technology Have