Which of the following types of tests help determine the potential acceptance and proper understanding of a proposed new product?

Question

Quizplus · Accepted Answer

Concept tests are specifically designed to determine the potential acceptance and proper understanding of a proposed new product. These tests help to gather feedback from potential customers about the concept or idea of the product, its features, and its potential benefits. This information can then be used to make necessary adjustments or improvements before launching the product in the market. Product tests, brand equity tests, and gateway tests are different types of market research studies which do not focus on determining the potential acceptance and understanding of a new product concept.

Which of the Following Types of Tests Help Determine the Potential