Income is most indicative of the market potential for most consumer and industrial products and services.

Question

Quizplus · Accepted Answer

Income is a key factor in determining the purchasing power and buying behavior of consumers, which in turn affects the market potential for products and services. An individual or household's income level can determine whether they have the disposable income to purchase a particular product or service, and how much they are willing to spend. Similarly, for industrial products and services, the income levels of businesses and organizations can impact the demand and market potential.

Income Is Most Indicative of the Market Potential for Most