The availability and quality of an infrastructure is critically important in evaluating marketing operations abroad.

Question

Quizplus · Accepted Answer

The availability and quality of infrastructure can impact the distribution, transportation, and communication channels that a business relies on in marketing operations. It can also affect the overall customer experience and perception of the brand. Thus, it is important to evaluate the infrastructure of a foreign market before launching marketing operations.

The Availability and Quality of an Infrastructure Is Critically Important