_____ refers to collecting,storing,and analyzing customer data to develop and maintain two-way relations between the firm and key customers.

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Customer relationship management (CRM) refers to the process of collecting, storing, and analyzing customer data to develop and maintain two-way relations between the firm and key customers. CRM helps companies understand their customers' needs and preferences, and provides them with targeted marketing and sales campaigns to improve customer satisfaction and loyalty. Total quality management, warehousing management, and operations management are all different business practices that focus on improving organizational efficiency and effectiveness in different areas.

_____ Refers to Collecting,storing,and Analyzing Customer Data to Develop and Maintain