The marketing concept
A) focuses on building products that provide value to customers.
B) excludes input from the Human Resources department.
C) means building a competitive advantage through product differentiation.
D) means that the whole firm is coordinated to achieve one goal: customer satisfaction.
E) does not include the finance department.

Question

Quizplus · Accepted Answer

means that the whole firm is coordinated to achieve one goal: customer satisfaction.

The Marketing Concept