Question 1

If Brighten Your World Inc.sells its light bulbs to the Jacobs Motor Company to be used in all of their cars as headlights,Brighten Your World is engaging in what type of marketing activity?

Accepted Answer

Industrial marketing

Question 2

Sales of janitorial services,mainframe computers,and office supplies to other manufacturers are examples of

Accepted Answer

industrial marketing.

Question 3

Marketing of insurance,airlines,investment counsellors,and health clinics are examples of

Accepted Answer

service marketing.

Question 4

Value compares a product's benefits with its ________.

Accepted Answer

costs

Question 5

Conveyors,coal,transistors,steel,and wheat are examples of

Accepted Answer

industrial goods.

Question 6

One of the results of adopting the marketing concept is that the firm

Accepted Answer

spends more time determining what customers want.

Question 7

Single-parent families,food preferences,and the number of women entering the workforce are all external environmental factors marketing managers must consider when analyzing the ________ environment.

Accepted Answer

social and cultural

Question 8

Which of the following terms is used to identify products that are used by companies to produce other products?

Accepted Answer

Industrial goods

Question 9

Coffee,cold medicine,cologne,cars,and toothpaste are examples of

Accepted Answer

consumer goods.

Question 10

Value is determined by comparing a product's ________________; the formula requires dividing ____________.

Accepted Answer

costs and benefits; benefits by costs

Question 11

The marketing concept

Accepted Answer

means that the whole firm is coordinated to achieve one goal: customer satisfaction.

Question 12

Advertising to make people more aware of the hazards of drinking and driving is an example of

Accepted Answer

idea marketing.

Question 13

________ is the process of planning and executing the development,pricing,promotion,and distribution of ideas,goods,and services to create exchanges that satisfy individual and organizational objectives.

Accepted Answer

Marketing

Question 14

The ________ philosophy says that the entire firm is coordinated to serve its present and potential customers at a profit.

Accepted Answer

marketing concept

Question 15

Hydraulics Inc.makes hydraulic filters for manufacturing companies.What kind of marketing is it engaged in?

Accepted Answer

Industrial marketing

Question 16

Which term is used to identify products that are used by companies to produce other products?

Accepted Answer

Industrial goods

Question 17

A small pizza chain wants to expand and have a nationwide presence.Some marketing managers feel that an integrated marketing strategy should be used so the company can develop a national brand perception.But the CEO thinks that because each local community is different that each local area should decide on the marketing campaign that will work best.If the following facts were known,which one would support the CEO's view?

Accepted Answer

The company encourages individual stores to create their own menu options and pricing structure.

Question 18

According to the marketing concept,

Accepted Answer

the firm must coordinate its marketing and non-marketing activities.

Question 19

A bricks-and-mortar retail store chain sells DVDs mostly to university students in large Canadian cities.It wants to expand its business online and hopes to increase sales by offering more convenience in ordering for busy students.The vice president thinks that opening a Facebook page is a good idea,but the president claims that social media sites won't help increase the company's business.If the following facts were known,which one would support the argument made by the president?

Accepted Answer

The rapid changes in social media mean that what is relevant today is outdated tomorrow.

Question 20

Harley-Davidson offers social incentives through the Harley Owners Group (H.O.G.),the largest motorcycle club in the world.This is an example of

Accepted Answer

relationship marketing.

Quiz 15: Understanding Marketing Processes and Consumer Behaviour