Primary data are
A) data gathered for primary areas of the firm, like marketing and production.
B) based on facts gathered from library research.
C) based on data newly collected for a specific research purpose.
D) any of the above, depending upon why the marketer is doing the research.
E) gathered by consulting Statistics Canada publications.

Question

Quizplus · Accepted Answer

Primary data are data that are newly collected for a specific research purpose, as opposed to secondary data which are based on facts gathered from existing sources such as library research or Statistics Canada publications. While primary data may be collected for any area of the firm, such as marketing or production, it is the fact that they are newly gathered for a specific research purpose that makes them "primary" data.

Primary Data Are