Which of the following is correct with regard to rational and emotional purchase motives?
A) Emotional purchase motives generally lead to post-purchase unhappiness.
B) Rational motives are normally used for industrial goods purchases,while emotional motives are normally used for consumer goods purchases.
C) Research shows that rational motives are more commonly used by men,while emotional motives are more commonly used by women.
D) Emotional motives are used when purchasing services,while rational motives are used when purchasing goods.
E) None of these.
Correct Answer:
Verified
Q84: As you are driving down the road
Q92: On the first day of your new
Q94: Needing some new clothes, you ask one
Q105: You are checking out some stores to
Q107: If you are in the market for
Q109: Michael decides that he cannot afford the
Q110: Westminster Office Products buys paper products from
Q113: Boilers Inc. sells 100% of its boilers
Q113: Before making your final decision on that
Q114: As you go to the store to
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents