The director of marketing at Lexo Corp.is making the case for an adaptation strategy for its international marketing,asserting that the company's products will need to be adapted to different markets in different countries.If the following facts were known,which one would strengthen the director of marketing's case?
A) Lexo's products carry the most competitive prices in the Canadian market.
B) Preferences for the products that Lexo makes vary across different cultures.
C) Lexo knows that it will not face too much serious competition in the countries in which it plans to sell its products.
D) Lexo will have only a limited advertising budget for its international marketing efforts.
E) Lexo has gradually gained market share in Canada over the last decade.
Correct Answer:
Verified
Q109: The Delivery Company has an extensive distribution
Q118: An individual's motivations,perceptions,ability to learn,and attitudes are
Q119: Which is a rational motive for the
Q121: A camera is a "pure" good,while investment
Q122: Which of the following products had to
Q124: Excelsior Inc.is a fast-food company that has
Q125: A restaurant like Olive Garden is classified
Q126: Skelton Corp.is thinking about using a standardized
Q127: Some products can be sold abroad with
Q128: Which of the following is not true
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents