The quest for cost savings has allowed some marketers to have customer service activities present in all country markets.
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Verified
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Q11: A focus strategy is defined by its
Q12: Executing global account management programs allows for
Q13: Globalization strives to reduce costs by exploiting
Q14: In practice,strategic business units represent groupings organized
Q16: Global marketing can be seen as a
Q17: Globalization is the same as standardization except
Q18: A global strategy implies that a company
Q19: Segmentation considers the political boundaries that define
Q20: When the cost of market share points
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