A global strategy implies that a company should serve the entire globe.
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Q13: Globalization strives to reduce costs by exploiting
Q14: In practice,strategic business units represent groupings organized
Q15: The quest for cost savings has allowed
Q16: Global marketing can be seen as a
Q17: Globalization is the same as standardization except
Q19: Segmentation considers the political boundaries that define
Q20: When the cost of market share points
Q21: The use of scale,financial might,or the use
Q22: The recognition that groups within markets differ
Q23: _ takes advantage of the marketer's real
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