_____ takes advantage of the marketer's real or perceived uniqueness in elements such as design or after-sales services.
A) Standardization
B) Cross-subsidization
C) Diversification
D) Differentiation

Question

Quizplus · Accepted Answer

Differentiation refers to the process of distinguishing a product or service from others in the market by emphasizing unique features, benefits, or attributes that are important to consumers. By leveraging real or perceived uniqueness in elements such as design or after-sales services, marketers can create a strong brand identity that sets their offerings apart from competitors and creates a competitive advantage. Standardization refers to the process of making products or services uniform or identical, while cross-subsidization and diversification are different strategies altogether.

_____ Takes Advantage of the Marketer's Real or Perceived Uniqueness