The recognition that groups within markets differ sufficiently enough to warrant individual marketing mixes is known as _____.
A) targeting
B) positioning
C) diversification
D) segmentation

Question

Quizplus · Accepted Answer

Segmentation is the process of dividing a market into smaller groups of consumers with similar needs or characteristics. This recognition allows marketers to develop targeted marketing mixes for each segment, rather than a one-size-fits-all approach. Targeting refers to the selection of specific segments to focus on, positioning is the way a brand is perceived in the minds of consumers, and diversification is a strategy of entering multiple markets with diverse offerings.

The Recognition That Groups Within Markets Differ Sufficiently Enough to Warrant