The _____ approach seeks uniformity,especially in elements that are strategic in nature,and also takes care to localize necessary tactical elements.
A) globalization
B) segmentation
C) glocalization
D) positioning

Question

Quizplus · Accepted Answer

The approach described is glocalization, which seeks uniformity in strategic elements while adapting tactical elements to local markets. Globalization seeks full standardization, segmentation targets specific/local markets, and positioning is a marketing strategy focused on targeting a specific market segment.

The _____ Approach Seeks Uniformity,especially in Elements That Are Strategic