Which of the following is a pitfall that handicaps global marketing programs and contributes to their suboptimal performance?
A) Excessive cross-subsidization
B) Vertical integration
C) Overstandardization
D) Adaptation

Question

Quizplus · Accepted Answer

Overstandardization is a pitfall that hinders global marketing programs and leads to suboptimal performance. When companies standardize their marketing strategies without considering the cultural differences and unique needs of different regions, they may fail to connect with local customers. Overstandardization may result in product failure, poor brand reputation, and lower sales. Therefore, global marketers should avoid excessive standardization and strike a balance between global consistency and local relevance.

Which of the Following Is a Pitfall That Handicaps Global