The NIH syndrome refers to _____.
A) leveraging of local assets in segments where globals are weak
B) the upgradation of local branches to match globals in niches
C) resistance by local branches if adoption of the planning process is forced on them by headquarters
D) the sale of the local branch to a global player or forming an alliance

Question

Quizplus · Accepted Answer

The NIH syndrome refers to the resistance shown by local branches if the adoption of the planning process is forced on them by headquarters. It stands for "Not Invented Here" and refers to the attitude of local branches that believe their way of operating is better than the processes implemented by headquarters.

The NIH Syndrome Refers to _____