Which of the following is true of marketing research?
A) Marketing research can take place in a void.
B) Marketing research is the link between marketer and market without which marketing cannot function.
C) Marketing research highlights the roles of bias, emotions, and subjective judgment.
D) Marketing research can take place even without a business purpose.

Question

Quizplus · Accepted Answer

Marketing research is essential for the success of marketing as it serves as a link between marketers and their target market. It helps to identify consumer needs and preferences, competitors, and market trends, enabling marketers to make informed decisions and develop effective marketing strategies. Marketing research is not a standalone process but an integral part of the marketing function. It is not conducted in a void, and it must have a valid business purpose. While marketing research recognizes the impact of bias, emotions, and subjective judgment, its goal is to eliminate or minimize their effects rather than highlight them. Therefore, Option B is the correct answer.

Which of the Following Is True of Marketing Research