A major reason that firms are reluctant to engage in international marketing activities is the:
A) lack of investors in international markets.
B) lack of sensitivity to differences in consumer tastes and preferences.
C) absence of profitable opportunities.
D) lack of distributors in international markets.

Question

Quizplus · Accepted Answer

Many firms may be reluctant to engage in international marketing activities because they may not be sensitive to differences in consumer tastes and preferences. This can lead to product failures and financial losses. However, this is not the only reason why firms may be reluctant to engage in international marketing activities. The lack of profitable opportunities, absence of distributors in international markets, and lack of investors in international markets are other factors that can discourage firms from expanding globally.

A Major Reason That Firms Are Reluctant to Engage in International