Outside research is appropriate:
A) for small-scale international marketing research.
B) for small-scale domestic marketing research.
C) when generalized research skills are required.
D) when specialized research skills are required.

Question

Quizplus · Accepted Answer

Outside research is particularly appropriate when specialized research skills are required. This is because it allows the company to tap into the knowledge and expertise of external research firms or consultants who possess the specialized skills needed to address the specific research question or problem at hand. By outsourcing certain aspects of research to external experts, companies can often achieve better quality results while also freeing up internal resources to focus on core business activities.

Outside Research Is Appropriate