Which of the following is true about primary research?
A) It is always conducted by the firm with a specific need.
B) It is very limited in scope as it typically does not go beyond the activities of secondary data collection.
C) It is conducted to fill specific information needs.
D) It is easier to conduct internationally.

Question

Quizplus · Accepted Answer

Primary research is conducted to fill specific information needs of the firm. It involves collecting original data directly from the source through surveys, interviews, focus groups, experiments, or observational studies. Unlike secondary research, it is not limited to existing data and can provide more in-depth and accurate information on a particular topic.

Which of the Following Is True About Primary Research