The strongest proactive incentive to become involved in international marketing is _____.

Question

Quizplus · Accepted Answer

The primary proactive incentive for becoming involved in international marketing is the profit advantage. Companies can tap into new markets and customer segments, increasing sales and revenue. Avoiding taxation, controlling overproduction, and creation of excess capacity are not the strongest incentives for international marketing.

The Strongest Proactive Incentive to Become Involved in International Marketing