An approach to organizational structure that gives worldwide responsibility to strategic business units for the marketing of their product lines is known as product differentiation.

Question

Quizplus · Accepted Answer

The approach described is known as a global product structure or global product division structure, not product differentiation. Product differentiation refers to a marketing strategy where a company tries to distinguish its products or services from those of competitors.

An Approach to Organizational Structure That Gives Worldwide Responsibility to Strategic