_____ refers to the organizational approach that provides clear global strategic direction along with the flexibility to adapt to local opportunities and requirements.
A) Globalization
B) Glocalization
C) Decentralization
D) Segmentation

Question

Quizplus · Accepted Answer

Glocalization refers to the strategy where a company seeks to provide a global product or service that is customized to the local culture or market. This approach allows companies to maintain a consistent global brand while tailoring their offering to specific local requirements. This approach combines the advantages of both globalization and localization, hence the term glocalization.

_____ Refers to the Organizational Approach That Provides Clear Global