Which category of products generally show the highest amount of sensitivity toward differences in national tastes and habits?
A) Industrial goods
B) Consumer nondurables
C) Business products
D) Consumer durables

Question

Quizplus · Accepted Answer

Consumer nondurables, such as food, drinks, and personal care products, are generally more sensitive to differences in national tastes and habits as they are directly consumed by individuals and their preferences can vary greatly between different cultures and countries. Industrial goods and business products are typically standardized and designed for universal use, while consumer durables are often purchased based on functional features rather than cultural preferences.

Which Category of Products Generally Show the Highest Amount of Sensitivity