Which of the following is an intangible element of a product?
A) Installation
B) Aesthetics
C) Positioning
D) Packaging

Question

Quizplus · Accepted Answer

Positioning is an intangible element of a product because it refers to the place that a brand occupies in the minds of customers and how it is distinguished from the products of competitors. Unlike installation, aesthetics, and packaging, which are tangible aspects that can be seen or touched, positioning is about perceptions and concepts.

Which of the Following Is an Intangible Element of a Product