Which of the following refers to the mental image that a brand,or the company as a whole,evokes in the minds of consumers?
A) Innovation
B) Social engineering
C) Unique selling proposition
D) Positioning

Question

Quizplus · Accepted Answer

Positioning refers to the mental image or perception that a brand, product, or company holds in the minds of consumers. It is the way a product or brand is perceived in relation to its competitors in the marketplace.

Which of the Following Refers to the Mental Image That