Differentiation is a marketing method to:
A) get different customers to try the product.
B) create an image or a perception in the minds of competitors.
C) dilate the market forces with excessive distribution.
D) help consumers distinguish between competing brands.

Question

Quizplus · Accepted Answer

Differentiation helps consumers distinguish between competing brands by highlighting unique features or benefits of a product. This can make the product more attractive to consumers and help it stand out from competitors. The other choices do not accurately describe the purpose of differentiation in marketing.

Differentiation Is a Marketing Method To